Female founders are rare in business - especially in the male-dominated concrete industry - despite metrics which suggest a female-founded business is more likely to succeed than male-founded businesses.
InvestHer aims to help address this imbalance. In 2023, Zarina Bazoeva, co-founder of Neocrete, along with six other female founders, was invited to join the InvestHer programm by New Zealand Trade and Enterprise.
As part of the programme founders received mentoring from top business leaders in New Zealand and a range of other support. The programme culminated with pitches in Auckland and Singapore to large gatherings of investors.
"It was an amazing experience and hugely beneficial for Neocrete and me personally" said Bazoeva.
Read more about Neocrete and Zarina in 2023's InvestHer programme in Asia's largest tech media, e27 and on the NZ Herald. Below, Zarina crushing it in Singapore.
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