Zarina leads Neocrete with a mission to make sustainable construction the global standard. With a background in finance and innovation from KPMG and a master’s degree from UCL, she bridges science and strategy to turn low-carbon cement research into scalable commercial solutions. Her leadership combines commercial insight with a clear sense of purpose, guiding a multidisciplinary team focused on performance, partnership, and impact. Zarina is driven by the belief that real climate solutions must be practical — proving that carbon reduction and strong business outcomes can coexist.